Companies use custom printed stickers for a variety of reasons. These reasons include both internal uses for the stickers, as well as external uses as a form of marketing or business promotion. However, businesses will use stickers to promote internally to employees as well. Understanding how businesses utilize custom printed stickers and tips for using them and designing them is important.
Segregate Internal and External Usage of Stickers
A company should segregate internal usage of stickers from external usage of stickers and consider this when having them custom designed. Many businesses will hand out designs custom stickers to their employees who will rally behind a company image or slogan. Often, on internally design stickers, less is more and a simple company icon or symbol is all that is needed. External stickers are different and require the name of a company, something to symbolize and remember the company by, and contact information or a website that you can go to.
Have a Notable Company Symbol
A custom designed sticker benefits from a company symbol or icon. This can’t be a branded company slogan, or a simple image such as a company mascot. Before creating stickers a company should understand the mascot or slogan or image that they want to promote their brand and company and design around. Having a company color or series of colors is also important and should be utilized on the stickers as they represent Branding opportunity.
Have a Company Saying or Mantra
A company slogan can go along way avocados from design sticker can be a great way of presenting it. As an example, book to the Nike saying just do it and realize how powerful of a company slogan or mantra this could be and how it relates to customers and motivates them to use Nikes products. The same is true of the company image but a simple slogan or image in a clearly defined way is all that you can fit on the sticker and should be enough to help you recognize the business and To differentiate it
Include Contact Information
Custom design stickers that are given to external parties should have some basic contact information. Our website address is often the best as it contains email, phone numbers, and locations. However, you can also include a phone number or email address if this is relevant for your company and provides critical information to attract customers to your location. This may be the case, for example, with a restaurant or coffee shop that is looking to have a custom design sticker for these businesses, and address for their physical place of business is more important than a website. For other companies, such as manufacturers or online retailers, our website is a more critical contacts location I can provide more valuable information to a customer and should be included on a custom sticker.
