If you are starting a new business, and have been arranging to have printed materials created, you may have seen custom printed stickers when you visited the printer. It may not have occurred to you, however, but custom printed stickers can be used to promote a new business, and are an inexpensive way of doing so.

Here are a few ways to do that.

Bumper stickers or vinyl decals — As long as you create bumper stickers or vinyl decals that are interesting, funny, cool or unique, you will find you can distribute them to just about anyone and they will use them. Why not have custom printed stickers created in bumper sticker form — with funny sayings or graphics — and then give them to everyone you come across? You could just find you start noticing them on cars all over town.

The same goes for vinyl decals. These can be placed on car windows, on shop or home windows, or anywhere else where vinyl decals are often used. Make them big enough, and they can be superb inexpensive advertising for your new business.

Laptop decorations — Many people decorate their laptops and tablets with stickers. Created custom printed stickers that are hip, cool or funny, and you may find people are happy to stick them on their electronic devices. Just be sure they are designed by someone that understands the Internet and social media, and what younger people like, and your free custom printed stickers could become all the rage.

Product stickers — If you really want to draw attention to the products you sell, have stickers created that can be placed on the products themselves. Make them brightly colored and bold in design, and they will draw potential customers to your products more than to those of your competitors.

Use these stickers to point out that your products are on sale, cheaper than other companies or better quality, and you will find they sell much faster. You can even use custom printed stickers to advertise a sale on the things you sell, or a buy one get one free offer.

Think outside the box when using product stickers to boost your sales, and you could easily increase your sale by 10 to 20 percent.

Stick on brochures, flyers and programs — You can also use custom sticker printing to advertise your business on brochures, flyers and programs. Whether they are you brochures, flyers and programs, or someone else’s.

If your own, make sure to have custom printed stickers created that advertise one specific thing your company does well. If you are using them on someone else’s printed materials, have stickers made up that call the recipient’s attention to an advertisement or article in the brochure or program that gives more information about your company.

Think of other unique ways to use custom printed stickers to promote your new business, and you will discover quite quickly that this can be one of the more inexpensive ways to advertise services or products.