Many people use the internet today when looking for local services that they need. It is important then that as a local service provider, your business shows up on the first page of their results. Local search engine optimization (SEO) is a great way to make that happen.
Write Good and Locally Relevant Content
What are your targeted customers interested in? Sometimes, they are just interested in who locally can perform the service they need. So, it is important that you tie in your business with your service location on your website. Your location should be prominent throughout your website.
Other times, people are looking online to learn how to do something or what to buy. What would they be looking for that would apply to your business?
For example, if you operate a pool cleaning service, what subjects would your potential customers be searching for online? Possibly, the right amount of chlorine to add to their pool. Or, maybe the best filter to use. What if algae is a problem in your area. An article about how to kill algae in swimming pools would bring people to your website.
What are the Best Keywords to Use in Local SEO?
The trick to keywords is to think like a customer. What words come to their mind when performing online searches. You have to be more creative than just generic terms like “electrical”, “plumbing”, or “car repair”.
These keywords are important on your website when used in conjunction with your city or county location. For example, “Joe’s Car Repair Service of (your city).” Sometimes, people are just looking for a place to take their car locally.
But when thinking about writing other content to get your website noticed, you must think of what people might be searching for that is relevant to your business. “How to change sparkplugs on a 2019 Buick Lacrosse”, “how to change a timing belt”, “should I use synthetic oil in my new car?”
Articles with specific titles like these will help to get your website noticed. Be sure to include your business name and location within the content. That will raise your reputation as a local expert and bring more customers into your place of business.
Proper and constant use of local SEO will move your website to the top of search results – for more advanced SEO campaigns it might be a good idea to hire someone along the lines of SEO Freelancer London. Type in your general business type and location into a search engine and see where your website ranks. Then apply proper local SEO techniques and watch your website move closer to the top of search results.