Using Animated Explainer Videos For Your Business

Using Animated Explainer Videos For Your Business

If you can’t engage a customer or a client then you can’t win him either. This is why animated explainer videos are perfect tools to attract and retain visitors on your site by relaying to them the key benefits and features of your product without exhausting them into boredom.

Studies Behind Visual Learning

As reported by the Training and Consulting Group, based on their Nielsen Research, the average user spends about 10-20 seconds on a site, and this is the most crucial time frame to attract him enough to stay. If your site doesn’t offer a compelling reason for the user to stay, it loses its customer without even getting him to explore the products or services offered by you. To understand this better many instructors provide value proposition graphs. The longer a customer stays on your website, the lower the probability of him leaving becomes.

With such a short duration of time to lure your customers, you really can’t completely rely on texts and graphics. Plus, there’s also the factor of distinguishing yourself from your competitors that can do wonders. When you stand out among those of your niche, you gain a distinct advantage and this can be best done through ways that don’t burden the potential customers to investigate why they should buy from you. You need to convince them in a very concise manner and this is why animated explainer videos will benefit you.

Reasons Why Animated Explainer Videos Help Your Business

  1. They relieve the customer from having to read through text to understand how you offer your services or products and why you’re better than the others. Video based explainers offer a comprehensive package that includes all the information needed. These videos use animated graphics combined with texts that are both specific in nature and hit the nail right on the head.
  2. The realm of psychology is extremely relevant when it comes to the business world, much more than what it is credited for. According to Eye-tracking studies, it is found that internet users pay close attention to information-carrying images. They spend more time viewing images, than reading texts. This can be attributed to the fact that visual information is processed 60,000 times faster than the information sought through text. Based on these facts and figures, you can infer that it is very possible to influence a good percentage of your audience.
  3. ‘The Top 7 SEO Trends That Will Dominate’ by Forbes gives insight into the developing trends of video and multimedia. These tools will no longer serve as additional online marketing tools that supplement textual content but will serve as the primary source of promotional communication to accomplish greater reach, engagement, and effectiveness.
  4. Animated explainer videos are, especially, ideal for those areas of business that are difficult to explain via theory and require more practical demonstrations. Animated video based promotional methods are best suited to such operations. For example, instead of using graphs and figures to demonstrate traffic growth, you can use videos and visualize it to the audience. Nearly every information can be visualized through animation these days.
  5. Explainer videos are not limited to just scripts but can incorporate a non-verbal and non-textual approach. For examples, the characters can fly, dance, sing etc., making the video all the more engaging and eye catching for the audience. This is one of the major appeals of animated explainer videos. It is capable of telling stories in so many different ways without the obligation of being grounded in reality.
  6. Animated videos are also cheaper to employ as opposed to outsourcing your promotional videos to talent agencies. The former doesn’t have to deal with less trained models or paying hefty rates for quality actor performances. You also have more control over the setting of your promotional content and make fine adjustments anytime during the process.

Summing up, by using an animated explainer video you can explain and convey complex ideas, create long lasting memories and offer more appeal. They provide an increase in leads, conversions and sales, since most people have higher levels of retaining visual information in comparison with textual information. Animation based video explainers make this task easier by capturing the attention of both auditory and visual learners.

The five best ways to become famous on Instagram

The five best ways to become famous on Instagram

There are more than five ways to become famous on Instagram, aside from the fact that you can easily buy Instagram likes from reputable providers. These five ways, though, are fun to do and, if you do them right, could have you Instagram famous in just a few weeks.

Create a brand — The first thing any Instagram user should do that wants to become famous is to create a brand.

You do that by deciding how you want your account to look, what kind of theme every photograph should have and what color scheme. Then choose a filter, and stick to it with every photo you upload. Finally, add a nice photograph for your profile, an interesting bio and make sure everything all ties together.

You have just created a brand. A brand image you should stick to every team you upload a new photograph.

Use trending hashtags on your photos — Hashtags that are trending can add a huge number of likes and new followers to your account if you use them on the right photographs. That means only using them on photos that are relevant.

Research trends, decide on the hashtags that could be appropriate for your upcoming new photo and include the hashtag when you post it. This should immediately get you a larger percentage of account holders checking out your photo and liking it. A few may even follow you.

Stick to a niche — While some accounts do become successful even when they upload photos with many different subjects, most do not.

This is why you should decide on a niche — cooking, your dog, your city, fashion, your home, your family or any number of other interesting things and only post photos related to them.

This type of niche sticking tends to attract specific users and they will keep coming back and liking your photos as long as you post on the same subject. Change your focus, however, and you may start to lose some of them.

Drive traffic from your website — If you own a website, you should be mentioning your Instagram account every time you put up a new post.

If you do this, not only will you remind people that are not following you that they should, you will also attract new people every day as your website traffic increases.

Community engagement is important — The best way to grow your Instagram account is to increase your community engagement.

That means leaving comments on other people’s accounts, so that they see them and then check out your account to see if it may be interesting to them.

Liking other people’s photos is also key, as it makes you look supportive and interested in the community as a whole.

Finally, make sure you also tag people if they appear in your photos or if your comment is about them. This will draw them to your photo and to your account and, as long as you do it genuinely without lying about the content of your photo, you could end up with new Instagram fans because of it.

A few more awesome tips to get more followers and likes: