Although often construed as a simple photo sharing website, Instagram is a unique marketing channel often overlooked by many websites and online businesses. When used correctly, Instagram can help grow your business, generate more traffic, and even offer greater sales. If you’re new to the Instagram game and looking to learn how to leverage it for your business, you’ve come to the right place. Below, you’ll find a list of tips to help you use Instagram to promote your Website.
Properly Fill Out Your Profile
One of the most commonly overlooked aspects of Instagram is the depth one can add to their profile. An individual has the ability to add a profile picture, write a brief bio about themselves (or their website), and even offer a link. If you’re going to use Instagram to promote your business, you should take the time to properly fill out your profile so that viewers can understand your profile within a few short seconds. If they felt inclined, they could additionally click on the link in your bio to check out your website.
Interact With Your Niche
There are so many different niches and sub niches on Instagram, its nuts. No matter what your website is about, you’ll likely find others who are interested in the community as well. In order to effectively promote your site on Instagram, be sure to follow, like, and comment on other posts. If you’re interacting correctly, community members will follow back and engage with the content you post as well.
Create a Posting Schedule
There is a reason why massive Instagram accounts post multiple times throughout the day. One of the most effective ways to grow your website via Instagram is to simply post on a regular basis. By posting frequently, you’re more likely to interact with new members in your community and engage with those who have already seen previously posted content.
Thanks to the invention of hashtags via Twitter, users on Instagram can now tag photos using the ‘#’ symbol in the comments describing their photo. For example, if I was interested in posts of beaches, I could search for the term ‘#beaches’, showing me a wide array of posts that contain that hashtag. Using hashtags is a fool-proof way to connect your posts with the community you’re trying to connect with.
The amount of hashtags people use are virtually endless. Before simply slapping a few random hashtags on your posts, consider doing some research on popular hashtags within your niche to get your posts in the right people within your community.
Follow Those Who Follow You
When someone finds an interest in your profile or posts, they may opt-in to follow you, meaning that your posts will now appear on their news feed. If you’re lucky enough to have someone follow you, be sure to do the selfless thing and follow them back. Not only does this help solidify the relationship between you and your new instagram followers, It allows you to engage and connect with the community on a deeper level.